This major study analysed responses from 2,639 dog guardians worldwide. Around 84% were currently feeding their dogs either conventional or raw meat-based diets. However, a substantial 43% of this group reported they would nevertheless consider at least one type of more sustainable dog food (such as vegan, vegetarian or cultivated-meat formulations).
Among the alternative options, the most acceptable was cultivated meat-based dog food (chosen by 24% of these respondents), compared to vegetarian (17%) and vegan (13%) dog diets. And when asked what characteristics would be needed for these alternatives to be chosen, the top choices were nutritional soundness (chosen by 85%) followed by good pet health (83%).
The study examined response variations with human and animal demographic factors, as well as the information sources used by pet guardians. Press release.
Mace, J. L., Bauer, A., Knight, A., & Nicholles, B. (2025). Consumer acceptance of sustainable dog diets: a survey of 2639 dog guardians. Animals, 15(20), 2988. https://doi.org/10.3390/ani15202988.
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